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Fund Management Philosophy

At Aviva, we believe in bringing 'prosperity' and 'peace of mind' to our customers. Aviva’s Investment focus is on “Preservation of capital” and generation of steady returns over the long-term”.

Aviva follows an extremely disciplined investment  approach. Our fund management philosophy is based purely on fundamentals and follows a conservative and consistent, long-term investment approach for security selection. The focus is to maintain excellent credit quality and invest mostly in leaders and emerging leaders, while balancing risk and reward. Risk management is core to our Investment philosophy and we focus on striking a balance between risks and rewards, to maintain high portfolio standards.