Become an IMF

Online application for IMF

  1. What is IMF
  2. Why IMF with Aviva
  3. Contact us

Insurance marketing Firm is the distribution channel introduced by IRDAI in the year 2015. It allows you to corporatize your existing set up and opens the range of insurance and other financial products for you -to offer complete and customised financial solution to the customer. Besides it gives opportunity for you to do forward or backward integration in your existing setup to expand earning potential. IMF as a  new model is envisaged to increase penetration in the market and create financial literacy among the people.


Aviva has joined the bandwagon of initiative taken by the regulator by creating separate business vertical to give extensive support to the IMFs empanelled with the organization. There is a clear road map of training defined for IMFs (both online and offline) and each IMF has to undergo certification process of this world class training time and again to help them hone their skills and offer better customer outcome. Aviva has a best in class product line catering to the financial needs of any customer, ranging from child solutions and retirement solutions to guaranteed investment plans. Your role as the face of Aviva would be to present these financial solutions to prospective customers, thus help them achieve their financial goals. Dedicated sales team on the ground help IMFs to define business goals, structure approach to achieve each milestone build in way to reach your dreams and help you to develop and grow team of ISPs with you. Our Digital First initiative and best in class processes help you to have systematic approach towards lead generation to closure and post sales services besides help you in record keeping. Besides there are attractive Reward and Recognition schemes launched time and again to help IMFs achieve higher goals.


Please reach out to 1800 180 2333 for Customer Care service.