This Chhath Puja, Let Your Financial Demons Be Washed Away

Chhath Puja, also known as Surya Shashti, Chhathi Maiya, Dala Chhath etc., is celebrated during the month of October or November with much fervor across India, especially in the northern regions India. Celebrated in reverence to the Surya (Sun God), this festival originated in Bihar and is performed to thank Surya for sustaining life on earth and to seek blessings from him for prosperity and progress. This four-day festival commences at the end of Diwali and is marked by people, especially women, offering prayers to the Sun god, fasting and taking dips into the holy waters of Ganga.

As per several Indian religions, worship of the Sun is believed to cure various ailments while ensuring one lives a healthier, happier, and longer life. The origin of Chhath Puja dates all the way back to Vedic times while some believe that it even predates the Hindu epics, Ramayana and Mahabharata. Although recognized as a popular Hindu festival, this puja can be performed by anyone irrespective of caste or religion as the festival is believed to facilitate a way to purify the mind and soul.  On the occasion of this propitious day, we have highlighted the importance of having yourself insured, how it can help secure your future financially while ensuring you’re always prosperous and successful.

One of the biggest financial follies and an often overlooked aspect of financial planning is not buying insurance or having little insurance coverage. Just like Chhath Puja is performed to welcome prosperity into one's lives, Insurance takes upon a similar role by securing your family’s future against unforeseen circumstances, regardless of the probability, while helping you achieve your long-term goals. Here are three compelling reasons for buying a life insurance policy.

  1. Life insurance is a great tool for protection and ensures that any future costs related to those who are dependent on you financially are adequately covered.Hence, it’s imperative that you have a life insurance in place to cover any financial surprises life throws your way.

  2. Insurance not only provides you and your family with financial security but also gives you the peace of mind you need in times of uncertainty. It helps in clearing off any existing debts as soon as possible to ensure your family doesn't have to deal with financial liabilities. Once your debts are paid off, it will instil a sense of resolve that will help your family stay afloat during trying times.

  3. Life Insurance can help you save on taxes as well as you become eligible for a maximum deduction of Rs 1.5 lakh under Section 80C of the Income Tax Act, 1961.*

*Tax benefits are as per prevailing tax laws which are subject to change

AN Oct 35/17

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