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MD Speak
“Aviva” meaning life and vitality is a brand new company with a 300-year-old history. Nominated as one of the “Great Places to Work” organisation in the country today (refer Business World and Great Places to Work survey) I take great pride in talking to you about our organisation, its values and culture.

When I interview people, I tell them about our three key differentiators, which would make them think about joining Aviva:

Mr. Stuart Purdy, Managing Director, Aviva Life Insurance, India

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    		•  We are a Company that recruits, offers responsibilities and significant advancement to people with potential. For us having long years of experience on the resume is not the sole criteria. I tell them that in 10 years this will be an immense business and being associated with a global leader will give them significant opportunities for development and growth.
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    		• I tell them that this is a new Company in a new market. The people joining today have the opportunity and scope to independently create and build an organisation.
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    		• I talk about our commitment to our team and customers. To demonstrate it I use examples of people who have excelled and thrived here. I explain to them that as a long term business development initiative it is important we always focus on our customer because what is best for the customer is also best for us.

    Our employees are our ‘Partners’ in success and ‘Leaders’ driving critical agendas. Given this philosophy we provide tremendous leadership opportunities to our people to grow within the organisation and fulfil their career aspirations linked to the company’s growth. We encourage people to continuously stretch themselves to realise their true potential, dreams and aspirations.

    We believe in ‘People Equity’ and continuously strive to enhance the learning curve of our personnel by providing significant competency enhancement opportunities either through ‘role’ enhancement or through ‘formal’ training mechanisms both locally and internationally.

    To build and enhance the culture of meritocracy, we have a strong competency based performance management process and a ‘total’ rewards approach, which is an attractive value proposition and retention tool.

    We continually strive to foster a two way communication process to foster our values, share and receive feedback through various forums and build mechanisms to strengthen a strong and common culture across Aviva.

    “Aviva where exceeding expectation through innovative solutions is our way of life” – is the compelling vision articulated by the team, which today, aligns us towards a ‘shared’ goal and purpose.