Everything we do today and how we are working towards our ambition of meeting our customers’ needs better
Children, these days, can only be described by one word – driven. After a full day at school, they have the energy and passion to wholly immerse themselves into an hour or so of their favourite hobby (or hobbies), without a whimper about being tired. Literally ‘driven’ too, as every mum will vouch for, sitting behind the steering wheel, glaring at a schedule of back-to-back after-school classes!
Very simply put, having a hobby is a good thing. If you are good at what you like to doMORE
Today, the mounting pressure of proving academic excellence coupled with technology dominated recreation has made our children lose interest in hobbies and other enrichment activities. Parents and educators are rarely seen encouraging the younger generation to pursue their dreams and passions. Instead the focus is primarily on scoring high grades to facilitate admission into top colleges; a sure fire means to secure a child’s future, at least professionally. It’s always about which careerMORE
I guess I have always been a bit of a planner. The hard work, the patience and the meticulousness that is needed for financial planning – I believed I had it. But, the first taste I had of the challenge of being a parent was when I heard the exorbitant admission fee for pre-schools. Admittedly, when you become a parent, you have to take planning to a completely new level.
From managing vaccination records to school admissions, from choosing hobby classes that give wings to your littleMORE
Summer holidays are every mother’s nightmare. Either the kids are always outside courting a heatstroke and dehydration or they just are endlessly couch-surfing on Gameboy or television.
So it was a joking (and partially sarcastic) remark that set off the chain of events that followed. One day, after silently seething through yet another marathon session of television watching, I remarked that maybe he should attempt a world record at continuous television watching; he’d surely win.
Cricket legend Sachin Tendulkar launched Aviva India’s latest consumer connect initiative, Aviva Early Starters. The central inspiration for the campaign came from Sachin, who has been Aviva India’s brand ambassador since 2007. At the launch, Sachin said that he was able to realise his big dream because he started early.
“I could start playing for India at 16 because I started preparing for it at 8. An early start led to early success and helped me reach far. Now with the AvivaMORE