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Press Release


Aviva launches a new term plan - Aviva LifeShield Plus

Date: 03-Mar-2009

  • Plan provides comprehensive protection at a nominal cost
  • Rider option of double the Sum Assured in case of an accidental death through Accidental Death Benefit (ADB)
  • Immediate payment of the rider Sum Assured in case of critical illness or permanent total disability, while life cover continues till the policy term, through the Aviva Dread Disease (DD) rider
  • Policyholder eligible for a rebate incase the sum assured is Rs. 25 lakh or higher
  • Lower premium for females lives
  • Premiums payable on a single premium or a regular premium basis

New Delhi, March 3, 2009: Aviva Life Insurance, today, announced the launch of Aviva LifeShield Plus, a pure term plan which ensures comprehensive protection at a nominal cost through:

Speaking on this occasion Mr. T R Ramachandran, CEO and Managing Director, Aviva Life Insurance India said, "In India, only a third of the population have any form of life insurance, even though threat to life and property through terrorist activities, are top concerns for Indians, as revealed by the Consumer Attitude towards Savings survey conducted by Aviva. Keeping in mind the current global environment, the need for pure protection products has increased manifold. Through Aviva LifeShield Plus, we have attempted to provide our customers with a simple, low cost term insurance plan to meet the need for protection."

He added, "We are keen to have a significant presence in all the four need segments that insurance addresses, which includes savings, protection, investment and retirement. We had recently launched Aviva Young Scholar, a best-in-class child plan in the savings category and with the launch of Aviva LifeShield Plus, we have strengthened our protection portfolio with another market leading plan."

  • Payment of Sum Assured to the family incase of the unfortunate death of the policy-holder, with a provision of double the Sum Assured in case of the accidental death
  • Immediate payment of the Rider Sum Assured in the case of critical illness or permanent total disability, while life cover continues till the policy term
  • Most competitive rates

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