Aviva India has signed up the cricketing legend Sachin Tendulkar as its Brand Ambassador as it believes that it shares values like commitment, honesty, forward thinking, security, and trust, typically associated with the cricketer. Sachin is also a favourite across all age groups, but there is a special connect with our target audience in India as they have grown with Sachin, from his early days to the legend that he has become today.

Celebrating this association, Aviva also launched a new child plan – Aviva Little Master. This plan is a unit-linked endowment plan designed for parents to secure their child’s future. ‘Little Master’ provides the dual advantage of protection and savings.

Speaking on the occasion, Bert Paterson, Managing Director, Aviva India said, “I am delighted to welcome the legendary Sachin Tendulkar, to the Aviva family. Sachin is the most popular icon in India for all age-groups and his popularity transcends the boundaries of religion, caste and region. It also builds on Aviva’s association with cricket from the time we launched our operations in India. Our new product, “Aviva Little Master” is a tribute to our Brand Ambassador and we are happy to launch a product that serves the needs of children who represent the future of India.”

Speaking on his association with Aviva India, Sachin Tendulkar said, “I am pleased to be representing a company like Aviva who has a strong heritage of more than 300 years with more than 40 million customers worldwide. Further, I completely identify with Aviva’s values of teamwork, progressiveness, commitment, integrity and passion for winning.”

He added, “Today, Aviva is launching a new child product called Aviva Little Master. It is a great opportunity for forward thinking parents to secure their children’s future and gain kal par control.”

Under this agreement, Sachin Tendulkar will feature in Aviva’s advertising campaigns and promotional events.

About Sachin Tendulkar

Sachin made his international debut in 1989 and holds several batting records in test matches and ODI. When he became the first batsman to score 50 hundreds in international cricket, Sachin Tendulkar established himself as the greatest of all Indian cricketers. Recognized by Sir Donald Bradman as his modern incarnation, Tendulkar has a skill – a genius – which only a handful have possessed. It was not a skill that he was simply born with, but one, which was developed by his intelligence and an infinite capacity for taking pains. He is the only cricketer to have received the Rajiv Gandhi Khel Ratna, India’s highest sporting honour for his performance in 1997-98. Many commentators and fellow players regard him as one of the greatest batsmen the game has seen.